Yeah! I like to play music too. Although I have worked in advertising and marketing. 
Passionate about ideas and brand communication,
I have led creative teams and inspired award-winning work
in both local and global markets.

Throughout my career as copywriter and creative director
at agencies such as Euro (now Havas), Ogilvy, Lowe-SSP3,
Leo Burnett, and Sancho BBDO, I helped position Coca-Cola
as Advertiser of the Year at the El Dorado Festival
and Águila as the most recognized beer in Colombia,
while earning major awards including LIA, Clio and Ojo de Iberoamérica.

In 2015, in addition to winning a Graphite Pencil at the D&AD Awards,
I represented Colombia as a jury member
at the New York Festivals and later led creative teams
across the Andean region for AB InBev.

In 2020, I served as a jury member at the AdStars Festival,
and since 2021 I have added several Effie Awards to more than 80 reconigtions,
while I leading the creative direction of Colombia’s largest bank.